My February Harlequin Intrigue, Circumstantial Memories, is in book stores this week and that means promo time. The biggest promotion I'm doing is a book signing at my local Borders this Saturday - Valentine's Day! I had postcards printed and I slapped labels on the back with my website and the place and time of the book signing. I then left these cards in a few coffee houses, including Starbucks' bulletin board, at the Borders, and shoved into the January Intrigues at book stores! I also handed them out to friends, acquaintances, co-workers, and other soccer moms. I'm hoping for a good turn out, since it's a local signing. I had a bunch of people at my first book signing, but that was for my very first Intrigue and the excitement has worn off a little for my third (for them, never for me!).
I'm always rearranging books in book stores these days. I'll straighten out the category romance section and make sure all the Intrigues are in their proper spots, all facing outward. If I have books on the shelves, I'll take them out and autograph them. I'm always making sure the Secrets volumes are in the right place and I always turn them so they're facing forward.
Talk about hands-on promo, I personally sold one copy of my book today. I went to Target after work to pick up some of those boxes of candy conversation hearts so my son can hand them out to his 5th grade class (he's too cool for actual Valentine's cards now, and I was in such a rush I didn't realize I had bought the Spanish version of the hearts - Hola, Dulce, etc.) and some red and silver chocolate kisses to put out at my book signing. I moseyed over to the book section because I had shoved my postcards in the previous month's Intrigues about a week ago (that's when my son saw Wee Man from Jackass at Target, but that's another story). ANYWAY, an older woman was browsing the books when I crouched down and realized the Feb. Intrigues were on the shelf, including Circumstantial Memories. So I yanked the books off the shelf and started signing them. I asked the woman next to me if she read Harlequin Intrigues, and she said she didn't read them often because they were too short for her. I told her I was signing my book (how cool is that?), and she got interested. When I finished signing the books, I started to walk away and realized I didn't leave any postcards in the books. So I went back to do that and the woman had grabbed one of my books. Woo hoo! One book at a time!
So if you're in Southern California and want a chocolate kiss and maybe a few Spanish language candy conversation hearts, drop by the Borders in El Segundo! Gracias y abrazos y besos!